Paul O'Rourke, 40 year-old slightly curmudgeonly dentist, runs a thriving practice in New York. Yet he is discovering he needs more in his life than a steady income and the perfect mochaccino. But what?
As Paul tries to work out the meaning of life, a Facebook page and Twitter account appear in his name. What's at first an outrageous violation of privacy soon becomes something more frightening: the possibility that the online "Paul" might be a better version of the man in the flesh. Who is doing this and will it cost Paul his sanity?